Meta AdsHealthcareIllustrative example

Rebuilding a multi-location patient acquisition engine

Aurora Dental Group

58%Lower cost per booking

3.1xReturn on ad spend

5Clinic locations scaled

The Problem

Aurora was spending heavily on Meta Ads with no lead-to-appointment tracking, so budget kept shifting toward the loudest metric — clicks — instead of booked patients.

Our Approach

We rebuilt the campaign structure around booked appointments as the optimization event, connected ad data to their CRM, and redesigned the booking funnel to remove friction.

Execution

New creative testing system across 5 clinics, CRM-based conversion tracking via server-side events, automated appointment-reminder sequences, and a weekly revenue-attribution dashboard.

“For the first time we can see exactly which ads turn into booked patients, not just clicks.”
— Practice Director, Aurora Dental Group

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