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CRMHome ServicesIllustrative example

A CRM built around how the sales team actually sells

Solace Home Services

41%Increase in close rate
100%Lead follow-up within 5 min
14Reps onboarded to one system

The Problem

Leads were scattered across spreadsheets and personal phones. Follow-up was inconsistent, and leadership had no visibility into true close rates.

Our Approach

We designed a pipeline structure matching their actual sales stages, migrated historical data, and layered in automated follow-up sequences for every stage.

Execution

Custom GoHighLevel pipeline architecture, automated SMS/email nurture sequences, call tracking integration, and a leadership dashboard for close-rate reporting.

Every lead now gets followed up automatically. We stopped losing deals to slow response times.

VP of Sales, Solace Home Services

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